Rebranding BP

5:23 PM 28 May 2010

Don’t you hate it when a client makes a mess of the perfectly good branding work.

Though both their action and inaction in the gulf, BP has changed what we see when we think of their brand. At the same time the accident has demonstrated how dirty this energy source can be.

This is the logo I submitted to Greenpeace UK for their call to redesign BP’s logo.

BP oil

Oliver Boermans is a design geek in Adelaide, South Australia: is a place for Ollie to rant, reflect and share. Feed

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